RUBY KEY
Concierge Service

The Ruby Key - Your Private Assistant

Before VERTU, ruby had never been used for buttons. The journey began with the creation of a specialized machine designed solely to cut ruby for this purpose.

Just as the Black Prince Ruby—crowned jewel of the British Empire—was meticulously cut before being set atop the crown, VERTU’s ruby buttons underwent countless tests to achieve the perfect balance: a key weight of 4.75 carats and a pressing force of 120 grams.

A simple press of the ruby button on the side of your phone summons your personal assistant, opening the door to the refined world of British aristocratic elegance. With 6 exclusive privileges and 27 curated services, everything you desire is at your fingertips.

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